With the rise of online shopping, The Sneakers Molo store located in the Harfa Shopping Centre, much like many other retailers, struggled with having customers making in-store purchases. The objective of the project was to find new ways to engage with customers and encourage them to complete the buying process in the store.
In order to encourage shoppers to make an in-store purchase, retailers first must attract them into the physical store. Sneaker Molo’s display has tennis shoes lined up vertically on the wall, and we use dynamic led ceiling lighting to create movement – the fundamental essence of footwear. More intensive lights in the rear of the store grabs attention and pulls customers in.
An important element to further enhance the in-store experience is partly dependant on the presentation of colors in items. With this in mind, we chose RYGH LED CrispWhite light flavor, as it intensifies the presentation of white and color. Next to CrispWhite, the uniform led ceiling light, ensured by the lighting design, also enhances the in-store experience by creating an optimal environment for trying on shoes.
Contact Person: Mr. Hugh Hu
Tel: +86 136 8680 7553