The BMW Mini showroom is located at the main entry to Tel Aviv on the east-west highway to Jerusalem – a major thoroughfare that millions of cars pass day and night. An innovative glass building designed by Jonathan Groswasser, the high-end showroom isn’t hard to miss.
For the showroom’s lighting, Delek Motors (the owners) followed strict brand guidelines from the automotive franchise. Yashar Architects’ devised an innovative concept with luminous ceiling panels instead of classic plaster and lighting fixtures. This required a manufacturer who could meet the full surface illuminated ceilings specs and deliver soft, evenly spread light with powerful luminosity.
RYGH OneSpace was the ideal solution as the luminous led panel light create ambient lighting allowing for 70% of the luminance throughout the building. To retain the focus and power on the cars, 'dark light' spots inspired by basic 1960s modern buildings in New York were interwoven among the panels. These barely visible spots subtly provide strong lighting on the cars without blinding visitors or disturbing the showroom ambience.
Another consideration was the interplay between the ceiling's luminous panel scheme and the powerful flat light of Israel’s desert climate. Because BMW requires 1000 Lux on the cars constantly to present them in the proper light, the solution developed by the lighting designers from IDEA-LS needed to ensure that the combined power of the luminosity and sunlight didn’t make the interior of the ‘glass box’ showroom too bright. The building’s DALI control system uses sensors and light mounts all over the showroom to balance the Philips lighting panels’ brightness with incoming natural light throughout the day.
Contact Person: Mr. Hugh Hu
Tel: +86 136 8680 7553