Laurèl in Munich is a store with spirit. As the flagship outlet of an internationally renowned clothing brand, the shop needed to embody the Laurèl philosophy: ‘See, Feel, Love’. Could light create the right ambience to stir up emotion and make it fun for customers to wander around?
Bringing the brand’s vision to life in the store required innovative interior design and artistic lighting. Vintage furniture provided a warm, relaxed atmosphere, which was offset by cooler features such as industrial windows, steel, and glass. The theme of nature was introduced through a ‘vertical garden’; a special construction with plants growing from an illuminated wall.
The two floors of the store were linked together visually by RYGH large luminous surfaces with Kvadrat soft cells. This innovative textile panel produces dynamic light displays that are controlled via computer. The resulting visuals create a unique, attractive ambience, which also ensures the brand’s color, purple, runs through the store.
The panels, due to their textile covering, also absorb excess sound, eliminating any harsh echo. Not only have the new led downlights given the store amazing stopping power, but they have helped to create a more welcoming and enjoyable atmosphere for shoppers. The new interior lighting design expresses Laurèl’s spirit perfectly, and it is due to be recreated in other stores across Germany.
About Shenzhen Riyueguanghua Lighting:
Shenzhen RIYUEGUANGHUA Technology Co., Limited is a professional LED light manufacturer
since 2013. which is specializing in research, manufacturing and sales of LED lighting products.
Factory building covers an area of 1500 square meters. Equipped with advanced production
facilities and production lines of tube light, par lamp, spotlight and outdoor lighting. Rely on
quality to survive, innovation to develop. Aim to "customer first, quality first, reputation first,
service first". Unremittingly strive to be the most professional LED enterprise with proactive
and innovation, based on excellence and refinement of work principle.
Contact Person: Mr. Hugh Hu
Tel: +86 136 8680 7553