Shopping behavior and final choices are triggered by a combination of perception and emotional response, so a store needs to create a multisensory store environment. This is where led tube light comes into place. Shell wanted to explore the possibilities of light, how it affects shopper behavior and how it can be used to improve the in-store experience.

Thanks to its energy efficiency and longevity, LED tube was the obvious choice for the lighting. But it has much more to offer, Shell gained insight into buying preferences at specific times of the day, which enabled them to optimize the store layout and product presentation. The dynamic light settings throughout the day were shown to generate extra traffic to particular product categories. Secondly the presentation of products was enhanced. Customers responded positively on the attractiveness of the products and of the store atmosphere as a result of the flavors and recipes. Next to that customers commented on the enhanced feeling of safety, especially at night. And finally staff reported less eye strain and less tiredness.​

About Shenzhen Riyueguanghua Lighting:

Shenzhen RIYUEGUANGHUA Technology Co., Limited is a professional LED light manufacturer

since 2013. which is specializing in research, manufacturing and sales of LED lighting products.

Factory building covers an area of 1500 square meters. Equipped with advanced production

facilities and production lines of tube light, par lamp, spotlight and outdoor lighting. Rely on

quality to survive, innovation to develop. Aim to "customer first, quality first, reputation first,

service first". Unremittingly strive to be the most professional LED enterprise with proactive

and innovation, based on excellence and refinement of work principle.