The key pillars of the Bershka brand are fashion, youth and music, which had to be fully reflected in all components of every store. Architecture and design firm ‘Castel Veciana’, was requested to design a new store concept supporting this vision. To make such a bold and adventurous theme work, a vital component is in-store lighting.
Castel Veciana had a clear vision of what the new lighting, supporting their new Stage Concept should look like. It included large light panels to clearly define the available space and help create a new identity. It also had to be customizable and highly flexible, so that it could perfectly match and support the new theme. Finally, the lighting solution had to be repeatable and adaptable, enabling the fashion chain to roll out the new lighting and store concept globally in all of its locations.
Contact Person: Mr. Hugh Hu
Tel: +86 136 8680 7553